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Coburg.Rennsteig is also a long-standing client. The cooperation has existed since 2017 and began with a performance campaign to generate bookings. Today, the campaigns include a media mix of different channels and objectives. From image, to special interest, and to performance measures to generate bookings. We are targeting users from selected areas in Germany who are interested in holidays and have an interest in outdoor activities and an affinity for culture. Active holidaymakers with a heart for culture, so to speak.
With SEA, Display, Discovery, Video and Social Media Ads, we bring the scenic beauty and the offers of this holiday region – which stretches across Thuringia and Bavaria – to the screens of online users. And that in spring, summer, autumn and winter.
The uniqueness of this region, with its numerous castles and fortresses, its tradition of craftsmanship and its diverse leisure time opportunities (hiking, cycling...) is certainly a "plus" for generating increased conversion rates.
The many years of cooperation, campaign optimisation and exchange with the client, "gives us wings" when it comes to delivering top KPI values.